Some people are slightly intimidated by mobile marketing because they feel it is too technical and complex. However, the good news is that using mobile marketing for your business is quite easy to do once you get the hang of it.
When applying this type of marketing, there are only eight main tools that you need to learn about. These tools would be: mobile websites, mobile banner ads, SMS, mobile apps, mobile paid search, near field communications and 8, location-based marketing, and QR codes.
With the amount of potential customers that have mobile devices nowadays, not having a mobile site to market your business can cost you dearly. If you are a business who uses a web design firm or ad agency, they are probably already working on designing your mobile website. If you are a blogger or smaller business, there are many easy tips that you can read online to learn how to set up your mobile site.
Google provides a special tool that allows you to test your mobile site. This tool will help to show you how your site will render on various operating systems. It will also provide tips on how you can improve on the functionality of your mobile site. This is very important because how your customers perceive your site can make a difference in potential sales.
Try to add a fun reward on your website. Giving your mobile website visitors something that is fun and engaging will help keep people returning, as well as encouraging them to share your site with others. Offering them a special mobile coupon or a mobile trivia game can do the trick.
Optimize your website using mobile specific keywords. Try to add in keywords that people will be using to search for your content. An example of this would be using location-based keywords, such as the name of a street if you are a restaurant or business that would have mobile customers driving to your door.
Learning how to generate a QR code for your business can be incredibly important. These codes can be used to engage your customers. Right now there are code generators online that you can use by just copying and pasting your URL into the code generator.
Use your QR code as much as you can. If you do mobile marketing webinars, put it into the presentation. Give the first person to scan the code some sort of prize.
Create a QR code that has all your contact information. Put this code on your business card. This allows people who scan your card to have all your business contact information by providing them with a link to your website or blog.
If you want to be very creative, you can make a YouTube video greeting and link it to a QR code for your website. People will scan the code you provide and receive a video greeting that will ideally present with a special coupon or discount offer.
Growing your sales using mobile marketing does not have to be as intimidating as some would think. It is a great way to market your business, and to get your message out to your customers.