Mobile Marketing – An Option for New Businesses

For those that have tried their hand at starting a new business, the concept of gaining new customers for your product or service can be a daunting task for most. With the rise of technology, the ability to contact prospective customers where they are is available through the medium of mobile technology. Mobile marketing can be a useful tool for the promotion of a product or service.

Entrepreneurs and other owners of businesses are constantly on the look out for cost effective ways to gain customers and increase their profits. Thanks to the new marketing medium using mobile technology cost effective customer acquisition methods are now available. Comparing mobile marketing to traditional marketing methods such as television, radio, or newspaper advertising, mobile marketing stands head and shoulders above the rest when it comes to gaining new customers at the lowest cost.

The question that comes to mind is why has mobile marketing’s popularity grown so popular in the past few years. The answer is simple. Studies have shown that about 70% of the US population uses cell phones for their day to day activities. Even more astounding is the fact that over 90% of these cell phone users have been noted to use text/SMS technology. Sending an instant message is less intrusive and more easily acceptable to the user than a letter or email. People like getting and reading text messages. This means that if your business sent text messages which detail new promotions or other benefits to the customer, those text messages have a higher probability of actually being read than an email. The ability to introduce your product directly to your market can increase customer awareness about your brand as well as add profits to your bottom line.

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The barrier of entry for most new business when it comes to mobile marketing is how to get started. Most small business owners mistakenly think that they need to be a computer programmer in order to fully harness the use of this new form of communication. However, mobile marketing has now become more user friendly than ever. There are numerous books, articles, and online courses that can take a person with no technical background to being able to create a mobile SMS list in no time at all. These educational tools are very affordable and extremely effective when it comes to being an out of the box marketing solution.

Coming up with a viable marketing strategy for your business is not by any means easy. But, with some dedication of your time, you can explore and utilize the mobile marketing medium to give you great results for your business. The fact that people keep their cell phones on them at all times gives the business owner the ability to reach out to your customers without breaking the bank in advertising and marketing fees.

Once a new business understands how to harness the power of technology when it comes to mobile marketing, reaching new customers can not only be easy but fun as well.

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