When you’re a network marketer, at any given time you have two jobs. The first is to make sure that you are recruiting for your downline, and the other is to be certain that you are making your sales of the product. However, a lot of network marketers forget about sales in favor of recruiting.
That can lead to problems, because they are not diversifying in the way that makes the most sense for the industry. After all, why have two ways to make money if you only use one way? That’s why this article was written, as a refresher. If you want to learn how to sell as a network marketer, keep reading.
The first thing you have to do is to keep your target audience in mind. Network marketing training materials usually don’t explain the concept of the target market very well. A target market is the group of people who is most likely to use your product. They are not the only ones who use it, but they are the group mostly likely to use the products. When you have a target market, you are able to make the kind of focused marketing pushes that makes people more likely to buy. Without a target market, your marketing is going to be vague, broad an ineffective.
How do you know who your target market is? Think about your product. For example, if you are selling candles, who is more likely to buy those candles? Middle-aged women or teenage boys? Once you know who your target market is, you can start thinking about how to reach them. How can you solve their problems or help them enjoy themselves with your product? That’s what you need to start thinking about.
Once you have your target market in place, everything becomes easier. You can now understand what kind of marketing they’ll respond to, but it can be come even easier; you can just ask them what they think. You might have to use some free information, or give away a sample, but when you have a survey, you can get people to literally tell you what you want to know. That information can be invaluable to someone who is trying to sell products, so do this fairly often.
You can also get involved with social media. Social media is becoming more and more popular, as well as more and more populated. In order for you to catch the attention of people, you have to make it worth their while. Why would they pay attention to you instead of the competition? You need to know the answer to that question. That way, you can use your unique selling point to make sure that people buy from you.
Network marketing is not always easy, but it is more manageable when you remember that you’re not just supposed to be recruiting; you’re supposed to be selling a product as well. If you work more on selling, you just might discover you like it.