Marketing on the web is competitive. Millions of web businesses are vying for the visits of web users around the world. Web marketing has evolved to take many forms. One of the latest forms is marketing through mobile devices. This is a natural evolution as more and more people are using their mobile phones to conduct their daily business. Mobile marketing is a strategy that should be incorporated in any company’s marketing program because it offers advantages that other web marketing methods do not deliver.
A mobile phone is a personal device. It is not shared like a computer or a laptop. With the consumers concerned about privacy these days, the marketer can convey importance of keeping information private and earn the confidence of his customers.
A mobile phones is usually carried by the customer at all times. It does not matter if he is at work, waiting in line at the supermarket, getting a hair cut, etc. You, the marketer, can always get the message to him. As soon as you send out the message, your recipient can get it on his mobile device. A portion of your customer may even respond instantly.
The mobile phone is hardly ever turned off. That means your messages can come through at all hours when the phone is on. You have the responsibility of sending your messages in a decent hour, and not in the middle of the night when most people are asleep.
The mobile phone also has a payment system that is built right in. If you are selling content via downloads, the customer can easily purchase it through their phone. There are also services that can give the phone the capability to be used like a bank card. This opens up all kinds of opportunities in how goods and services are paid for.
Because mobile phones enable the user to use it like a camera, customers can take videos and photos of them and easily share with their social media networks. Marketers can take advantage of this and create a marketing campaign that involves the customers’ interaction. Campaigns can easily go viral as it catches on, bringing exposure to the company that no other marketing method can.
Marketing returns on investment can be accurately tracked on mobile devices. By monitoring mobile user responses, the success of a campaign can be measured with precision. Every time the phone is used in a transaction, the activity can be measured.
Mobile devices provide opportunities to marketers for in-depth data mining. Patterns of information usage can be determined and analyzed. The provides the marketer with rich source of data that they can use to refine future marketing campaigns.
Mobile campaigns are much more efficient than other types of marketing campaigns in terms of returning consumer data. Immediate results allow the marketer to change course if the results are not what was expected. In the marketing work nowadays, the more flexible the marketer can be, the better he can meet market demands.